How Babies are made in Canada

Love this!

How Babies are Made in Canada

Canadian photographer Patrice Laroche surely will have

no trouble explaining his kids about the birds and the bees.

During his wife Sandra Denis’ pregnancy, the artist

created hilarious explanatory photo series titled

“How to Make a Baby”. The creative couple planned and

carried out their project throughout the whole period

of 9 months, taking pictures in the exact same settings

as Sandra’s belly expanded. The pregnancy saga of

Sandra and Patrice basically denounces all the traditional

cabbage and the stork stories.

Photo Illusions

Love these! See the whole selection here.

Font

“I don’t think that type should be expressive at all. I can write the word ‘dog’ with any typeface and it doesn’t have to look like a dog. But there are people that [think that] when they write ‘dog’ it should bark.”

Massimo Vignelli in the documentaty Helvetica.

Font is so important, but in a different way than what most people think. I always say that when a font is right, you don't notice it at all, but when it is wrong, it stands out like a sore thumb. 

Finding the right font is one of the most difficult things to do in design. Especially for brand identity or logos. You want it to portray a feeling without "barking" and you want it to stand the test of time. There is nothing worse for a brand than an outdated, overused font (Brush Script anyone?). Love this post on the 10 most overused fonts in graphic design.

I just love this post on Clever Typography in Advertising. Happy Typesetting!

Re-do

We recently re-designed the cover of our cruise magazine at work. It got me to thinking about re-designs and how simplicity is king and it doesn't take much of a change to make a huge impact.

Creative QR Codes

Since these new QR codes have come out I have been struggling with just how to make them work in my designs. They are so ugly and have to be so big that it is a real challenge incorporating them into my work.

Here are some great ideas on how to make the QR code sexy.

Useful and to the point.

A great idea, and clean cover design.

SET creative agency in Japan created this QR code logo for the Japanese Red Cross.
The code reveals information on how to donate to the earthquake/tsunami relief effort in northern Japan.

Oldie but a Goodie

Love these.

The Sartorialist

Such an inspiring couple. Check out the Sartorialist. Love this site!

Bud Light & Sunny Weather

I really like these banner ads on the weather network for Bud Light. Really made me want to crack one open and I don't even like beer...Good work.

I love the way they have thought outside the box here. The colours are such great compliments to each other and really "pop" and wow, no red anywhere...interesting.

Simplicity

I love how simplicity can speak volumes.

Living Colors, Advertising Agency: Inbrax, Chile

Living Colors, Advertising Agency: Inbrax, Chile

Colgate Dental Floss, Advertising Agency: Cerebro Y&R, Panama

Colgate Dental Floss, Advertising Agency: Cerebro Y&R, Panama

Berlin based graphic designer Alvvino designed the packaging for Crumpled City Maps

A Picture is Worth a Thousand Words

The best ad is an ad that gets noticed. Filling every inch of the ad with copy
about all the great things that you have to offer is not necessarily going to get you noticed.
Get their attention first and wow them with your product once they are in.
Word of mouth will do the rest.

A picture is worth a thousand words. I love these ads,
the logo is not enormous, there are not gigantic headlines
and lists of benefits and features, just plain, simple, to the point and memorable.

Have a break. Have a Kit Kat.

Give a hand to wildlife.

Give a hand to wildlife.

550 Watt. MMR1501 electric food chopper.

550 Watt. MMR1501 electric food chopper.

The Great White. ACE